Search Engine Optimization

Search engine optimization is new way to start generating new business and brand awareness? Does it make sense to compete against other companies who are indulging in all your internet sales leads? They have a higher search engine ranking than you do on Google, Yahoo and MSN, so what are you going to do about it? Targeting visitors to your web site can provide publicity, revenue, exposure like an ad campaign on a building in Time Square. Can you afford not to optimize your web site?

“Search engines now account for over 90% of all new visitors to a web site. You have probably read this fact before, but what you may not know is that only 7% of Internet users will surf beyond the first 20 listings of a search engine.”

What is search engine optimization (SEO)?
Organic search engine optimization (SEO) is a powerful web site marketing process which helps improve your company's web site positioning. This are of web site marketing is done by using a collection of methods such as choosing relevant keywords and keyword phrases, analyzing your web site's architecture (navigation & design), visible content, and meta tag data to achieve top rankings for the products and services your company offers.

Why is Traffic To Your Web site Important?
Having your web site listed in the top 10 or 20 positions in one of the major search engines, guarantees the traffic that is going to give your web site, and the services you offer, the exposure they deserve. One recent study projected that the value of a consistent top 20 ranking is worth $60,000 in advertising. The more traffic your web site receives means the more potential new prospects, leads and sales you will receive.

Why is Search Engine Traffic Better Than Traditional Marketing Strategies?
Search engine traffic is often considered better than leads from traditional marketing and advertising. The reason is because people who come to your site are actively seeking information about your products and services.

How Does TrainSmart's Search Engine Optimization Strategy Differ From Other SEO firms?
TrainSmart believes search engine optimization is a "process," not a one time project. Some Chicago search engine optimization firms for example, believe search engine optimization is just a one time shot project and its done. Well it's not. We consider our clients as partners in our projects. As a result, we work closely with our clients throughout a project assisting then in whatever ways we can. We make every effort not to make the client dependent upon us. Whenever appropriate and the client is willing, we share our experiences, knowledge and understandings. If we don’t have an immediate answer, we get one.