Search engine optimization is new way to start generating new
business and brand awareness? Does it make sense to compete
against other companies who are indulging in all your internet
sales leads? They have a higher search engine ranking than
you do on Google, Yahoo and MSN, so what are you going to do
about it? Targeting visitors to your web site can provide publicity,
revenue, exposure like an ad campaign on a building in Time
Square. Can you afford not to optimize your web site?
“Search engines now account for over
90% of all new visitors to a web site. You have probably read
this fact before, but what you may not know is that only 7% of
Internet users will surf beyond the first 20 listings of a search
What is search engine optimization (SEO)?
Organic search engine
optimization (SEO) is a powerful web site marketing process which
helps improve your company's web site positioning. This are of
web site marketing is done by using a collection of methods such
as choosing relevant keywords and keyword phrases, analyzing
your web site's architecture (navigation
& design), visible content, and meta tag data to achieve
top rankings for the products and services your company offers.
Why is Traffic To Your Web site Important?
Having your web site listed in the top 10 or 20 positions in
one of the major search engines, guarantees the traffic that
is going to give your web site, and the services you offer,
the exposure they deserve. One recent study projected that
the value of a consistent top 20 ranking is worth $60,000 in
advertising. The more traffic your web site receives means
the more potential new prospects, leads and sales you will
Why is Search Engine Traffic Better Than Traditional
Search engine traffic is often considered better than
leads from traditional marketing and advertising. The reason is
because people who come to your site are actively seeking information
about your products and services.
How Does TrainSmart's Search Engine Optimization Strategy
Differ From Other SEO firms?
TrainSmart believes search engine optimization is a "process,"
not a one time project. Some Chicago search engine optimization
firms for example, believe search engine optimization is just
a one time shot project and its done. Well it's not. We consider
our clients as partners in our projects. As a result, we work
closely with our clients throughout a project assisting then
in whatever ways we can. We make every effort not to make the
client dependent upon us. Whenever appropriate and the client
is willing, we share our experiences, knowledge and understandings.
If we don’t
have an immediate answer, we get one.